How a Book Can Grow Your Business

There are millions of entrepreneurs and small business owners today who would like to take their business to the next level.  A writing coach can help both of these groups achieve their goals.

“The right book–a book that starts a conversation– can do a lot to scale your business,” explains Annalisa Parent, chief executive officer of Laurel Elite Books. “I’ve worked with hundreds of writers, giving them the individualized attention they need in order to achieve more and reach their goals and dreams, and increase sales and client volume. More importantly, they’re getting their message out there, and helping more people.”

Most entrepreneurs, small business owners, and CEOs know that a quality business book can boost their future. They just don’t know how to get it done, especially in the context of their busy lives. Business growth is one of the many benefits that people get when they work with a right writing program, in addition to these 5 things:

  1. How to turn an idea into a publishable piece. Millions of people have a great idea and want to become the authority who wrote the book on it, but they have no idea how to make it happen. Just like a soccer coach helps create better players, so too can a writing coach lead people to becoming more successful authors–or authorities–and reach their ideal audience.
  2. An understanding of the publishing process. The publishing process can be daunting to figure out on your own, but with the right program you’ll have a personalized concierge to walk your way toward success.
  3. How to reach readers and sell your books. Many people finally get their book in their hands, only to find they don’t know how to reach their ideal readers. This often leads to a garage full of books, and a world full of frustration. The right writing program can help you with effective strategies for growing your audience and reaching those people who will want to buy your book and tell their friends about it, too.
  4. Inspiration and confidence. One of the most important things that aspiring authors need is a dose of inspiration and confidence. Becoming a published author is always risky, because people fear rejection after they put themselves out there. The right writing program will help you to overcome that hurdle in effective ways that will make you feel confident and ready to step out as the industry expert you are. .
  5. How to leverage your book as a scaling tool. A client-engaging book not only starts the right conversation, but showcases you as the authority and expert, landing you top spotlight in the media to reach and help even more people.

“Some of the best stories and books have yet to be written, because they are still within the author’s mind. People are looking for, yearning for, the solutions to their problems. When entrepreneurs write the right book, they demonstrate that they are that unique solution,” adds Parent. “I work entrepreneurs to help them go from idea to sold. Entrepreneurs want a better business and a book can help them achieve that.”

Parent also helps entrepreneurs who want to write a book to help grow their business. She explains that entrepreneurs can benefit by working with a writing coach in numerous ways, including:

  • Visibility. A writing coach can help you get the visibility you need in order to advance your career and grow your business.
  • Expertise. A writing coach is an expert at getting books traditionally published and can make it easier for you to understand the process and navigate it.
  • Go-to source. Having a writing coach means you have a go-to source that will be there to answer your individual questions.
  • Featured nationally and internationally. With a writing coach you can expand your reach and tap into larger audiences.
  • Starts a client conversation. A writing coach can help you get the conversations started that will lead to your next book and growing your business.

Parent has coached hundreds of writers and has taught over 100 writing courses around the world. She works with fiction authors, as well as entrepreneurs. Her book “Storytelling for Pantsers: How to Write and Revise Your Novel without an Outline,” won the CIPA EVVY Silver Award in Best Business Books, and earned a merit award in the Humor category. She has been a speaker giving talks on writing-related topics, and she has been a guest on a variety of television, radio, and podcast shoes, sharing her secrets for how to write, publish, and sell your book. A Teacher of the Year nominee for her use of neuroscientific principles, she applies the same principles to her work with writes to help create confidence, writing flow, and success. She writes for many local, national, and international publications, and is a graduate professor of English at Norwich University.

For more information about Annalisa Parent, her book, and her business scaling services, visit her site at: www.laurelelite.com. While there, you can sign up for a free business scaling conversation to get your future moving now.

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As a business owner, vice president, writer, editor, client account specialist, community producer and media relations professional over the years there has been a need to wear many hats. In doing so, it has allowed for me to build contacts and hone in on valuable skills in a variety of industries. I have been extremely successful in this industry and able to generate some incredible stories for clients all over the US & Canada. I am very strong in developing and pitching editorial content for both national and local media, creating articles, scriptwriting, and press kit development to name a few.