Tenth Annual Indo-American Film Festival in New York Begins

New York, NY. The oldest and most prestigious South Asian film festival in New York City, the  Mahindra Indo-American Arts Council (MIACC) Film Festival, is proud to announce three diverse and powerful films for its opening, centerpiece, and closing nights.

Opening Night Film – Wednesday, November 10, 2010:

opening2NOISE (Shor), directed by  Raj Nidimoru and  Krishna DK, is a gritty, satirical drama inspired by various daily newspaper stories. It revolves around three stories set during the popular and chaotic Ganesha festival in Mumbai. An expatriate returning ‘home’ is forced to come to terms with the fact that he is alone in an unwelcoming city. A scamster, who bootlegs the latest bestsellers, and his unruly buddies find a bag of explosives in a local train. This sets them on an adventure to find an empty space in the overcrowded city to blast the bomb for kicks. In a city where corruption is a way of life, a young cricketer has no qualms paying the price to get into the cricket team. He must find the money first.  Noise was submitted to MIACC as a short film in 2008, and it was awarded the  Best Short Film Award at that festival. The film’s stars include  Tusshar Kapoor,  Sendhil Ramamurthy (It’s a Wonderful Afterlife, NBC series  Heroes), and  Nikhil Dwivedi (Raavana).  The opening night film will be preceded by a star-studded red carpet event at the SVA Theatre (333 W. 23rd St., between 8th and 9th Avenues) in Chelsea and followed by an IAAC Benefit Gala Dinner at The Metropolitan Pavilion.

centerpieceCenterpiece Film – Friday, November 12, 2010:

MEMORIES IN MARCH, directed by  Sanjoy Nag, is the story of Arati Mishra. Her world comes crashing down on her when her beloved son, Siddhartha, a successful copywriter in his twenties living in Kolkata, is killed in a fatal car accident. When she arrives in Kolkata to collect his possessions, she is brought deeper into his world when she meets his colleagues and is surrounded by his belongings. As the memories of her dearly departed son flood Arati’s thoughts, she discovers a surprising part of Siddhartha’s life that she refuses to accept. Arati must reevaluate the close relationship they used to have and discovers a part of her son she never knew or thought could be.    Memories in March’s exceptional star cast includes  Rituparno Ghosh,  Deepti Naval,  Raima Sen, and  Pradeep Rai. This film will also be shown at the SVA Theater, is co-hosted by Newfest, and will be followed by an after-party co-hosted by SALGA and Sholay.

closingClosing Night Film – Sunday, November 14, 2010:

COOKING WITH STELLA, directed by  Dilip Mehta and written by  Deepti Mehta, is the story of Stella Elizabeth Matthews (Seema Biswas), who has been a cook in the Canadian High Commission in New Delhi for 30 years. She is brilliant as a cook and brilliant at creatively padding her salary. A newly-posted Canadian diplomat (Lisa Ray) and her husband Michael (Don McKellar) arrive with their baby (Alexiane Perreault). After an initial jolt when Stella learns that Michael will be staying home as “diplomatic housewife” while Maya goes off to work, everything goes swimmingly for Stella. Michael was a chef in Ottawa and is longing to learn authentic Indian cooking. Stella agrees to be his “cooking guru.” But Stella’s cozy domestic set-up implodes when Tannu (Shriya Saran), an honest nanny, joins the household. Starring  Seema Biswas,  Lisa Ray,  Don McKellar, and  Shriya Saran, the film will be preceded by a red carpet event and followed by an awards ceremony and closing night party, all at the SVA Theater.

Attending Celebrities at MIACC 2010 include: Salman Rushdie, , Mira Nair, Madhur Jaffrey, Sarita Choudhry, Aasif Mandvi, Rituparno Ghosh, Aparna Sen, Padma Lakshmi, Nandana Sen, Vishal Bhardwaj, Sabrina Dhawan, Lisa Ray, Rahul Bose, Samrat Chakrabarti, Manu Narayan, Ajay Naidu, Tracey Jackson, Deepti Naval, and many others.

About the Indo-American Arts Council: The Indo-American Arts Council is a registered not-for-profit arts organization passionately dedicated to showcasing, building awareness, and celebrating artists of Indian origin in the performing, visual and literary arts. Annual festivals of art, dance, play writing and film are scheduled through the year, with several special events and book launches. For further information please visit www.iaac.us. The IAAC Film Festival was born in the aftermath of 9/11 in response to Mayor Giuliani’s call to New Yorkers to help rebuild a limping city. The First Annual film Festival opened its doors with Film Diaspora Godfather Ismail Merchant and closed with New York’s favorite Indian filmmaker Mira Nair. Four years ago, Mahindra & Mahindra joined forces with the IAAC Film Festival by becoming the lead sponsor, changing the name of the festival to The MIAAC Film Festival. For further information please visit  www.miaacfilmfest.org.

About The Mahindra Group: Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a $7.1 billion Indian multi-national company. It employs more than 100,000 people across the globe and enjoys a leadership position in utility vehicles, tractors, and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, and trade and logistics. Today, The Mahindra Group is an embodiment of global experience and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs, and sedans. Mahindra recently acquired majority stake in REVA Electric Car Co. Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008-09.

About The Film Society at Lincoln Center: The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, to recognize and support new directors, and to enhance the awareness, accessibility and understanding of film. Advancing this mandate today, the Film Society hosts two distinguished festivals. The New York Film Festival annually premieres films from around the world and has introduced the likes of François Truffaut, R.W. Fassbinder, Jean-Luc Godard, Pedro Almodóvar, Martin Scorsese, and Wong Kar-Wai to the United States. New Directors/New Films, co-presented by the Museum of Modern Art, focuses on emerging film talents. Since 1972, when the Film Society honored Charles Chaplin, its annual Gala Tribute celebrates an actor or filmmaker who has helped distinguish cinema as an art form. Additionally, the Film Society presents a year-round calendar of programming at its Walter Reade Theater and offers insightful film writing to a worldwide audience through Film Comment magazine. For more information, visit:  www.filmlinc.com

The Editors
The Stewardship Report on Connecting Goodness is the communications platform of The James Jay Dudley Luce Foundation (www.lucefoundation.org). There are now more than 100 contributors around the world to this publication.

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