Online advertising is something that most companies engage in today and is one of the areas that has become a focal point for many marketers. However, advertising via video is currently limited to “pre-roll’ video ads, that we can’t wait to skip, or annoying “pop under” banners that always seem to pop into your video […]
Tag Archives: Marketing
Executives Impart ‘What it Takes’ to Lead in Today’s Business Landscape
It’s fairly indisputable that a prospering company or organization wouldn’t be enjoying any notable measure of success without highly effective leadership. Potent leadership is, in fact, often a primary driver of business innovation, development and growth overall. Commanding a team, department or company at-large isn’t (or shouldn’t be) about the prestige, accolades, lofty titles or […]
6 Negotiating Tactics for Fast Growth-Minded Businesses
In business, it would be difficult if not impossible to achieve a notable measure of success without having inked a significant number of agreements with other parties—most appreciably with conflicts inherent in the process having been pleasingly overcome for all involved. Whether negotiating a sale with an existing customer or prospective new account, contracts with […]
7 Growth Strategies Sure to Spur Fresh Success
Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility. Indeed, a lack of growth in business speaks volumes. It says a business or individual hasn’t fruitfully evolved in its own lifecycle […]
Conversation Marketing Hacks: 8 Ways to ‘Speak Human’ and Change the Game
New book reveals how companies can ‘make and maintain more meaningful, impactful and enduring connections within the marketplace, tell an authentic story, foster maximized customer engagement, and breed brand loyalty’ Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the […]
Fifty Lessons Learned from Decade in International Development
New York, N.Y. The purpose of the symposium was to train and support the next generation of progressive political entrepreneurs. Mark Green‘s former campaign staffer Keith Dumanski had recommended me to the New York Director of the NLC, Daniel Getman, and here I was: ready to give life lessons. An awkward thought crossed my mind […]
Fifty Lessons Learned from a Decade of Service in International Development
New York, N.Y. I recently had the honor of addressing the Fellows of the New York City New Leaders Council (NLC) as part of their 2010 Institute. Other presenters included Jeffrey Plaut, founding partner of the Global Strategies Group, Elizabeth Caputo, chair of theDemocratic Leadership for the 21st Century, and Stephanie Berger, president of Berger-Hirschberg Strategies in Washington. My own […]
