The Stewardship Report Announces Editorial Calendar

New York, N.Y. A bright new face has been added to the crowded Web, drawing a large readership and uploading more than 900 stories in its first twelve weeks. Still in soft-launch, The Jim Luce Stewardship Report (JLSRis focused on “Connecting Goodness.”

Covering Faces, Issues, World Affairs, Life Style, the Arts, and Video, JLSR offers articles by a global mix of over 50 writers since its spring inception, including the American Ambassador to Haiti, the Sri Lankan Ambassador to the U.N., and the new JLSR Health Editor, Dr. Steven Becker. The Facebook group page for contributors and friends already has more than 600 members.


The portal’s mission is to engage the world to improve it. It is about bettering ourselves so that we can do more to better humanity. It is accepting the responsibility we have as human beings — Buddhist, Christian, Muslim, Jewish, Hindu, Humanist, or None of the Above — to actively help better the world.

The Stewardship Report focuses on what my Jewish friends call tikum olem. Christians, the Social Gospel. Muslims, helping the unfortunate – a key tenet of Islam. Buddhists, mindfulness with a purpose.

For me, this has meant helping orphaned children in the developing world though Orphans International Worldwide (OIWW). My passion. Your focus might be the arts, the environment, women’s issues, gay rights, housing. JLSR is for all of us who care, and who are frustrated that we do not know how best to make a difference. We can collectively heal the world. This site will feature information about and ways to do that.

The Stewardship Report includes profiles, social diary, business, children, conflict resolution, connectivity, education, environment, eyewitness, health, viewpoint, politics, United Nations, news and views from Africa, the Americas, Asia-Pacific, Europe, Mid-East, South Asia, Developing World, as well as Artists, Cultural, Dance, Film, Fine Arts, Literature, Music, Museums, Theater, Photography, and the Performing Arts. The most-read section is The Luce Index.™

The Jim Luce Stewardship Report Index™ (“The Luce Index™”) ranks thought leaders and global citizens on ten confidential criteria which collectively indicate the individual’s ability to create positive social change. The theme of The Stewardship Report is Connecting Goodness, and The Luce Index™ ranks leaders in their ability to do so. Luce Index™ scores are updated frequently and may be used for public use with attribution to Luce Index™. More than 300 thought leaders and global citizens are already ranked (and written about).

Skype Interviews. One benefit of getting to know heads of state and CEO’s is that they know much more about the world than I do. Take Josh Silverman of Skype, for example. He turned me on to software that records videos from Skype calls. I can now interview heads of state anywhere in the world and create a record of it on-line. I would like to Skype-interview Arianna Huffington in Washington, Desmond Tutu and Nelson Mandela in South Africa, Bono, Michelle Obama, Muhammad Yunus in Bangladesh, Oprah Winfrey in Chicago, the Dalai Lama in India, and Elie Wiesel in Los Angeles.

With ad revenues increasing, the editorial team has announced the portal’s first editorial calendar. The Fourth Quarter has been set as follows:

October is all about Culture: film, literature, theater, and the arts. Plus music, dance, architecture, and photography. I personally want to interview one of my favorite authors, Sri Lankan-Canadian Shyam Selvadurai. Look for special features on Jazz at Lincoln Center, Clive Davis, and even Vodou Rock.
November we tackle Health. Why are people in my family dying of cancer? Where are we now with HIV & AIDS? Our health editor will help us answer questions. I also want to cover NGOs and health, looking at Doctors without Borders and The Smile Train.

December is the Holiday Season – a time for Peace and Hope – and we shift to universal good will and a search for unsung heroes. Know any? Desmond Tutu, Peter Yarrow, and Bob Edgar of Common Cause are big for me. Also a look at giving around the world.


The First Quarter of 2011 is eclectic:

January is the month to look at child care around the world, including my passion: orphan care. I want to learn more about SOS Children’s Villages and better explain the mission of Orphans Interntional Worldwide. Do you know the difference between Family vs. Full Care? What’s up with UNICEF and CARE? If WorldVision is willing to help kids, does it matter that at heart they want to convert them to their version of Christianity? It does to me – I think it is immoral.
February is all about love and relationships. Gay Marriage. Gay Immigration in the U.S. Gay Valentines in… Jamaica? Should I go check it out? Interracial love can be as challenging today as romance was for Romeo and Juliet. And yet it is also more common than ever in our history. How about intergenerational romance? Foster families?

March is about poverty, in the Developing World – and in the United States. Do you have any idea how many Americans today receive Food Stamps? How does poverty differ from New York City to Port-au-Prince and New Delhi? Child porostituiton is a problem in Phnom Phen – and in Brooklyn.


The Second Quarter of 2011 is what your mother warned you never to discuss in public: religion, politics, and finances.

April is about religion – or lack thereof. I would love to interview the Episcopal Presiding Bishop, Dr. Katharine Jefferts SchoriNhat Thich Hanh, and the Aga Khan. Would I be foolhardy enough to attempt a definitive five page article on What is Christianity? Islam? Buddhism? Hinduism? Humanism? You bet.
May is about politics, when we re-visit Mu Sochua in Cambodia, Carolyn Maloney in New York, and all our friends in between. JLSR deals with Goodness, so you will have to read about Dick Cheney and Sarah Palin elsewhere. I would like to chat with George Bush, however. And interview Barack Obama and Hillary Clinton. Maybe even Jimmy Carter and Bill Clinton!

June we get serious and discuss finance and our economy. I will find experts who can explain the world in ways that we can understand it. If the Chinese can make that lamp at Home Depot for me to buy for $30, what’s the problem? There is one – let me explain it. What about Wal-Mart? And where are we with unions in this new millennium?


The Third Quarter of 2011 will be as follows:

July will feature stories on the Environment and Going Green. Environmentally-friendly reconstruction efforts in Haiti and other stories will run during this month. A close-up on mHealth, mEducation and mCommerce and how they impact Social Change. Chats with people close to the Aga Khan, the Earth Institute at Columbia, and the Rockefeller Foundation.
August will focus on Travel, including pieces on “Almost Heaven, West Virginia,” “Puerto Rico – More than Ricky Martin,” and to beat-the-heat, “Book Now for Dog Sledding in Alaska!” Plus the best of Africa, Asia, the Mid-East, of course Europe and the Americas.

September brings us to the more sobering topics of both Human Rights and the Environment. We will learn more about Universal Human Rights Declaration of the U.N. and the NGO Human Rights Watch. A look at Robert Kennedy and the Waterkeeper Alliance is planned.


And voila – the first year of The Jim Luce Stewardship Report (JLSR) is in the bag. It seems so simple, yet of course, it isn’t.

“There is a fine line between another blog and a news and views portal,” states attorney Jonathan Sirota, an advisor to JLSR. We are positioning the Stewardship Report between the New York Times and Huffington Post – both of which Jim Luce has written for.”

John Lee of Federico & Co. is our Lifestyle Editor. Dr. Steven Becker is medical editor, and Veejay Sai is a lifestyle contributor, interviewing fashionistas such as Agatha Ruiz de la Prada.

Presently, viewers are primarily spread between ten countries: the U.S., Canada, the U.K., Cambodia, Germany, Malaysia, France, Ireland, Netherlands, and Singapore. The average time readers spend on each story is over five minutes. The JLSR goal is to reach 500,000 unique viewers per month in 2010. At present, readers speak over 30 different languages.

Recent readers have logged on from Afghanistan, Argentina, Australia, Bahrain, Belgium, Brazil, China, the D.R., Greece, Haiti, India, Indonesia, Israel, Italy, Japan, Jordan, Kenya, Laos, Mexico, Norway, Philippines, Portugal, Russia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, Togo, Tunisia, Turkey, the Ukraine, U.A.E., and Vietnam.

Be prepared for an exciting year with lots of e-books on the horizon. Our writers will tell you what you want to know from around the globe. Whether it’s in Africa, the Americas, Asia-Pacific, Europe, Mid-East, South Asia, about politics, religion, or the arts, The Jim Luce Stewardship Report intends to grow into a portal you call home. Connecting Goodness!

The Jim Luce Stewardship Report is published by Luce Publications, established in 1984.

See also by Jim Luce:
Stewardship Report: First Ambassador Writes Op-Ed “Diplomatic Viewpoint”



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The Editors
The Stewardship Report on Connecting Goodness is the communications platform of The James Jay Dudley Luce Foundation ( There are now more than 100 contributors around the world to this publication.

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