Wear braces or aligners? Now you can clean and whiten at the same time!

Photo courtesy of EverSmile, Inc.

Photo courtesy of EverSmile, Inc.

Millions of people in the country are currently seeking orthodontic treatment, with most opting for traditional braces or clear aligners. Two of the biggest complaints orthodontists receive from patients undergoing treatment is that their teeth get stained or discolored and that their aligners, if they are undergoing clear aligner treatment such as Invisalign, smell and get dirty quickly. One orthodontist took those complaints to heart and set out to revolutionize the industry, creating specialized products that give patients the ability to clean their braces and aligners while whitening their teeth at the same time.

“Having aligners that are yellow or that give off a bad odor is embarrassing for people,” explains Dr. Michael Florman, a Los Angeles based orthodontist and the chief executive officer of EverSmile, Inc. “I’m happy to say that I’ve been able to take those complaints and concerns and use them to create something that will help everyone address these problems.”

EverSmile has created a line of products that will help those with braces, aligners, and retainers keep their devices clean. At the same time, they will be able to clean their aligners, whiten their teeth, and freshen their breath. The products are now available in 3,800 CVS stores around the nation. The line of products includes:

  • EverSmile WhiteFoam. WhiteFoam is a patented foam cleaner that is simply applied to the inside of the aligner or tray and can be worn in the mouth without soaking. It gently cleans the aligners, gradually whitens the teeth over time, and freshens the breath, all at the same time. It can be used up to four times per day with virtually no sensitivity.
  • EverSmile OrthoFoam. OrthoFoam will help those wearing braces to clean under and over the dental appliances, brackets, and wires. It also whitens the teeth and can be used up to four times per day without causing tooth or gum sensitivity.
  • EverSmile WhitenFresh. WhitenFresh is a patent pending cleaning, freshening and tooth whitening spray that kills bacteria that cause bad breath and tooth decay. It comes in a refreshing mint flavor and can be used up to six times per day. (WhitenFresh available only online).

“These products are game changers for those seeking fresh breath, white teeth, and clean orthodontic appliances” added Camilo Triana, the company’s vice president. “Being able to keep your dental appliances clean, free from discoloration, and to be able to gradually whiten your teeth is revolutionary. By the time you finish your orthodontic treatment your teeth will be both straight and white. It doesn’t get much better or easier than that!”

EverSmile products use patent pending EverClean™ technology which cleans and whitens using proprietary surfactants, solvents, and hydrogen peroxide. It breaks up organic stain particles that discolor the teeth and dental appliances.

Dr. Florman, who practices in Los Angeles, is considered to be one of the top Invisalign providers in the country and has over 25 years of consulting experience for oral care companies including for Colgate, Arm & Hammer, and others. Dr. Florman has invented multiple dental products and Triana, an entrepreneur, has brought several products from inception to commercial success. For more information about the company and products, visit their site at: eversmilewhite.com.

Photo courtesy of EverSmile, Inc.

Photo courtesy of EverSmile, Inc.

As a business owner, vice president, writer, editor, client account specialist, community producer and media relations professional over the years there has been a need to wear many hats. In doing so, it has allowed for me to build contacts and hone in on valuable skills in a variety of industries. I have been extremely successful in this industry and able to generate some incredible stories for clients all over the US & Canada. I am very strong in developing and pitching editorial content for both national and local media, creating articles, scriptwriting, and press kit development to name a few.

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